{"id":537,"date":"2017-08-18T01:03:00","date_gmt":"2017-08-18T04:03:00","guid":{"rendered":"https:\/\/businessmedialab.com\/?p=537"},"modified":"2017-08-18T01:03:00","modified_gmt":"2017-08-18T04:03:00","slug":"que-nos-ensena-el-fake-de-rattazzi-y-el-caso-de-rosita-y-su-fiat-mobi","status":"publish","type":"post","link":"https:\/\/2025.businessmedialab.com\/index.php\/2017\/08\/18\/que-nos-ensena-el-fake-de-rattazzi-y-el-caso-de-rosita-y-su-fiat-mobi\/","title":{"rendered":"Qu\u00e9 nos ense\u00f1a el fake de Rattazzi y el caso de Rosita y su Fiat Mobi"},"content":{"rendered":"\n
\"\"
Esto contest\u00f3 el fake.<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n

En general se considera que los fakes, como los trolls, vinieron a este mundo para molestar. Sin embargo, no siempre est\u00e1n asociados a conductas negativas. Incluso hasta podemos considerar que son muy positivos, como debe pensar Rosita<\/a>, para quien la aparici\u00f3n del fake de Cristiano Rattazzi la ayud\u00f3 a resolver un conflicto de post venta con la automotriz Fiat.<\/p>\n\n\n\n

\u00bfQu\u00e9 pas\u00f3? Rosita intent\u00f3 hacer un reclamo a trav\u00e9s de Twitter porque se sent\u00eda en evidente desventaja para pelear por los cambios con los que se encontr\u00f3 en el plan de su 0 km. Entonces apost\u00f3 fuerte y decidi\u00f3 arrobar al presidente de Fiat Argentina. “Me acabo de comprar un MOBI me aumentaron 30 mil pesos, en la 5 cuota y encima me cambiaron el panel” (SIC), escribi\u00f3 Rosita arrobando a un falso Rattazzi. A ese mensaje, contest\u00f3 el equipo de redes sociales de Fiat Auto Argentina, indic\u00e1ndole los tel\u00e9fonos de contacto. Y el fake intervino con claridad y determinaci\u00f3n: “Lamen ustedes. Es una clienta”, dijo, lac\u00f3nico.<\/p>\n\n\n\n

\u00bfC\u00f3mo sigui\u00f3 el tema? Apareci\u00f3 el verdadero Rattazzi, desde su cuenta oficial pero no verificada, a decir que estaba de acuerdo con la respuesta<\/a>, aunque claramente no era su tuit porque no era su cuenta. Algunas personas, con mucho sentido com\u00fan, le sugirieron a Cristiano que contrate al fake, ya que piensan como el l\u00edder de la empresa.<\/p>\n\n\n\n

\"\"
Y esto contest\u00f3 el <\/em>Rattazzi real.<\/strong><\/figcaption><\/figure>\n\n\n\n

M\u00e1s all\u00e1 de las iron\u00edas, este caso es sumamente \u00fatil para comprender c\u00f3mo debe actuar una empresa en las redes sociales. Porque si en un negocio la indicaci\u00f3n es la misma que la respuesta oficial que le brind\u00f3 Fiat a la usuaria, no tendr\u00eda impacto en terceros. Si Rosita se cruzara en la calle con Cristiano y le dijera llam\u00e1 vos, tampoco tendr\u00eda impacto. La exposici\u00f3n que las redes sociales hacen de las empresas por su propia naturaleza hace que sea necesario ponerse en lugar del cliente y brindarle todas las comodidades posibles. A\u00fan cuando es probable que si no hay atenci\u00f3n a clientes por las Redes o la proactividad, sea por cuestiones presupuestarias de la empresa, con o sin Cristiano aprobando esos recursos.<\/p>\n","protected":false},"excerpt":{"rendered":"

En general se considera que los fakes, como los trolls, vinieron a este mundo para molestar. Sin embargo, no siempre […]<\/p>\n","protected":false},"author":1,"featured_media":868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[8],"class_list":["post-537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-fake"],"_links":{"self":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":0,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media\/868"}],"wp:attachment":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}