{"id":541,"date":"2018-03-01T01:12:00","date_gmt":"2018-03-01T04:12:00","guid":{"rendered":"https:\/\/businessmedialab.com\/?p=541"},"modified":"2018-03-01T01:12:00","modified_gmt":"2018-03-01T04:12:00","slug":"renovar-las-ideas-del-viejo-marketing-los-intereses-pesan-mas-que-los-datos-demograficos","status":"publish","type":"post","link":"https:\/\/2025.businessmedialab.com\/index.php\/2018\/03\/01\/renovar-las-ideas-del-viejo-marketing-los-intereses-pesan-mas-que-los-datos-demograficos\/","title":{"rendered":"Renovar las ideas del viejo marketing: los intereses pesan m\u00e1s que los datos demogr\u00e1ficos"},"content":{"rendered":"\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2025.businessmedialab.com\/wp-content\/uploads\/2018\/03\/AAEAAQAAAAAAAAKLAAAAJDQ1OWQ1OTUwLWMwZmYtNDNmYy05NzMyLWFhMTQ1OTQ3MzFkMg.jpg\" alt=\"\" class=\"wp-image-126\" width=\"450\" height=\"257\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Siempre remarcamos esta idea a clientes y prospects con quienes conversamos de c\u00f3mo llegar a la audiencia desea: los likes que dieron en Facebook son m\u00e1s importantes que los datos de edad, ciudad e incluso que los intereses definidos de manera gen\u00e9rica. La periodista&nbsp;<a href=\"https:\/\/twitter.com\/theguapa\" target=\"_blank\" rel=\"noopener\">Clarisa Herrera<\/a>&nbsp;lo relata muy bien en&nbsp;<a href=\"https:\/\/www.lanacion.com.ar\/2112642-marketing-uno-a-uno-a-la-hora-de-encontrar-al-cliente-ideal-la-huella-digital-pisa-fuerte\" target=\"_blank\" rel=\"noopener\">esta nota<\/a>&nbsp;publicada en el d\u00eda de ayer en Comunidad de Negocios de La Naci\u00f3n.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Fuente:<\/strong>&nbsp;<a href=\"https:\/\/www.lanacion.com.ar\/2112642-marketing-uno-a-uno-a-la-hora-de-encontrar-al-cliente-ideal-la-huella-digital-pisa-fuerte\" target=\"_blank\" rel=\"noopener\">Comunidad de Negocios<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siempre remarcamos esta idea a clientes y prospects con quienes conversamos de c\u00f3mo llegar a la audiencia desea: los likes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":0,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}