{"id":722,"date":"2024-06-19T20:56:00","date_gmt":"2024-06-19T23:56:00","guid":{"rendered":"https:\/\/businessmedialab.com\/?p=722"},"modified":"2024-06-19T20:56:00","modified_gmt":"2024-06-19T23:56:00","slug":"tendencias-de-marketing-digital-2024","status":"publish","type":"post","link":"https:\/\/2025.businessmedialab.com\/index.php\/2024\/06\/19\/tendencias-de-marketing-digital-2024\/","title":{"rendered":"Tendencias de Marketing Digital 2024"},"content":{"rendered":"\n

En un a\u00f1o que estar\u00e1 dominado por la aparici\u00f3n de nuevas funcionalidades de la inteligencia artificial aplicada a distintos \u00e1mbitos, presentamos las Tendencias de Marketing Digital 2024. <\/h3>\n\n\n\n
\"Un<\/figure>\n\n\n\n

Un centro de c\u00f3mputo en la d\u00e9cada de los cincuenta seg\u00fan la interpretaci\u00f3n de la inteligencia artificial. Imagen: Stock de Adobe.<\/p>\n\n\n\n

Estamos viviendo en este 2024 la primavera de la inteligencia artificial, donde florecen proyectos, inversiones y promesas. Casi todo el mundo que tiene acceso a las tecnolog\u00edas de la informaci\u00f3n y las comunicaciones utiliza la IA o mejor a\u00fan, tiene un proyecto para crear una nueva soluci\u00f3n, servicio o producto con dicha tecnolog\u00eda.<\/p>\n\n\n\n

Para llegar al estad\u00edo actual, se tuvieron que combinar varias situaciones. En el ebook “Tendencias 2024 de Marketing Digital”, que elaboramos desde Business Media Lab, podr\u00e1n encontrar un pormenorizado an\u00e1lisis de esta primavera, pero tambi\u00e9n conocer qu\u00e9 fue el invierno de la inteligencia artificial, y por qu\u00e9 se pens\u00f3 que no iba a funcionar. <\/p>\n\n\n\n

De las 10 tendencias relevadas en este ebook, 6 corresponden a inteligencia artificial. Las \u00e1reas de marketing que ignoren o menosprecien el impacto de esta nueva era, lo lamentar\u00e1n en breve.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Lo que estamos exhibiendo en este informe no es un manual para implementar en lo inmediato: es un listado de temas para seguir de cerca, conocer su evoluci\u00f3n e ir analizando c\u00f3mo impactar\u00e1 a cada equipo de trabajo. En cada empresa, en cada negocio, la realidad puede ser muy diferente.<\/p>\n\n\n\n

En este ebook tambi\u00e9n podr\u00e1n encontrar un an\u00e1lisi de nuestro director general, \u00cdtalo Daffra<\/a>.<\/p>\n\n\n\n

No te contamos m\u00e1s. Si quer\u00e9s, tendr\u00e1s que bajarlo y leerlo ah\u00ed. <\/p>\n\n\n\n

\n
Descargar ebook<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En un a\u00f1o que estar\u00e1 dominado por la aparici\u00f3n de nuevas funcionalidades de la inteligencia artificial aplicada a distintos \u00e1mbitos, […]<\/p>\n","protected":false},"author":1,"featured_media":1056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":0,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media\/1056"}],"wp:attachment":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}