{"id":885,"date":"2024-02-22T11:38:12","date_gmt":"2024-02-22T14:38:12","guid":{"rendered":"https:\/\/businessmedialab.com\/?p=885"},"modified":"2024-02-22T11:38:12","modified_gmt":"2024-02-22T14:38:12","slug":"estudio-de-linkedin-2024","status":"publish","type":"post","link":"https:\/\/2025.businessmedialab.com\/index.php\/2024\/02\/22\/estudio-de-linkedin-2024\/","title":{"rendered":"Seg\u00fan el estudio de LinkedIn 2024, es mejor publicar los viernes"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Publicar los viernes puede ser mejor que otros d\u00edas de la semana con mejor &#8220;imagen&#8221;. Es una de las conclusiones del estudio de LinkedIn 2024 de Metricool.<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/2025.businessmedialab.com\/wp-content\/uploads\/2024\/02\/LinkedIn-post-300x200.jpg\" alt=\"\" class=\"wp-image-889\" srcset=\"https:\/\/2025.businessmedialab.com\/wp-content\/uploads\/2024\/02\/LinkedIn-post-300x200.jpg 300w, https:\/\/2025.businessmedialab.com\/wp-content\/uploads\/2024\/02\/LinkedIn-post-768x512.jpg 768w, https:\/\/2025.businessmedialab.com\/wp-content\/uploads\/2024\/02\/LinkedIn-post.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para todos los equipos que trabajan con negocios B2B, <a href=\"https:\/\/2025.businessmedialab.com\/como-unificar-perfiles-de-empresas-en-linkedin\/\">LinkedIn<\/a> es tierra sagrada. All\u00ed se puede ampliar la red de contactos, encontrar personas en empresas con las cuales se quiere crear proyectos, concertar reuniones, encontrar nuevos negocios y por supuesto, conseguir nuevo empleo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y siempre tener m\u00e1s informaci\u00f3n sobre la plataforma le permitir\u00e1 a quienes interact\u00faan tomar mejores decisiones. Por eso el estudio de LinkedIn 2024 de <a href=\"https:\/\/metricool.com\/\" target=\"_blank\" rel=\"noopener\">Metricool<\/a> es una herramienta fundamental para los equipos de marketing y agencias digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo el estudio se hizo sobre cuentas empresariales, no sobre personales. Aqu\u00ed dejamos un resumen de los puntos m\u00e1s destacados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se demuestra que mientras m\u00e1s seguidores, m\u00e1s impresiones. Hoy una cuenta de 500 a 2000 seguidores tiene una media de 261 impresiones. Y una de 2 a 10k tiene una media de 613 impresiones.<\/li>\n\n\n\n<li>El estudio muestra que no hay correlaci\u00f3n entre la cantidad de impresiones y de publicaciones. O sea, publicar m\u00e1s, no te hace tener m\u00e1s impresiones.<\/li>\n\n\n\n<li>Se muestra que las cuentas m\u00e1s grandes en seguidores son aquellas que m\u00e1s publican. Incluso, hasta m\u00e1s de una vez al d\u00eda.<\/li>\n\n\n\n<li>\u2060El carrusel sigue siendo el mejor formato por lejos, duplicando las estad\u00edsticas de las im\u00e1genes, videos y &#8220;solo texto&#8221; que tienen m\u00e9tricas muy parecidas.<\/li>\n\n\n\n<li>\u2060M\u00e1s all\u00e1 del \u00e9xito del carrusel, las cuentas est\u00e1n publicando en promedio 1 carrusel o menos a la semana.<\/li>\n\n\n\n<li>El formato video, aunque no sea el mejor, tiene una retenci\u00f3n de los usuario promedio de 14 segundos. Versus Instagram que son 2 o 3 segundos.<\/li>\n\n\n\n<li>El carrusel sigue siendo el formato que mejor estad\u00edsticas genera.<\/li>\n\n\n\n<li>Se recomienda utilizar de 1 a 3 hashtags en publicaciones. M\u00e1s de 7 hashtags reduce casi a la mitad las impresiones.<\/li>\n\n\n\n<li>\u2060La mejor hora publicar es a las 10am, pero de 9 a 12 es la brecha pico.<\/li>\n\n\n\n<li>El orden de calidad de mejor a peor d\u00eda es: mi\u00e9rcoles, jueves, viernes, martes, lunes. Los fines de semana el tr\u00e1fico se reduce considerablemente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El informe completo <a href=\"https:\/\/metricool.com\/es\/estudio-tend...\" target=\"_blank\" rel=\"noopener\">se puede descargar aqu\u00ed<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si necesitan comprender en detalle algunos datos, este es el video de la presentaci\u00f3n del informe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Presentaci\u00f3n del Estudio de LinkedIn 2024 \ud83d\udcca\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SQpDyOJgWtM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Publicar los viernes puede ser mejor que otros d\u00edas de la semana con mejor &#8220;imagen&#8221;. Es una de las conclusiones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":0,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2025.businessmedialab.com\/index.php\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}